4.9 Advertising
Advertising is carried out on multiple levels. For example, the Facebook developer platform is used to embed chat widgets into individual posts, making the chat interactively available with each post. In a similar way, Twitter and Discord are integrated into promotional posts. Through APIs, posts can be published directly from the channel to Twitter, and it also works bidirectionally from Twitter back to the channel. The channel itself has an advertising feature that can be set via a topic as a headline. Additionally, automated scripts are used across all networks to leave messages for users when entering or leaving channels. Images and texts are created using Adobe products and published in a blog on the web presence. It is also possible to link posts with other blogs using web portals such as Blogger, via trackbacks or pingbacks, to increase visibility. WordPress also allows direct registration with Google for search purposes. The created advertising widget can be accessed at the following link:
WidgetScreenshot of the Widget
